Dec 3, 2011

Extra Task 2

What do you think about the future of eCommerce? What things are affecting positively and negatively to the future of eBusiness? In which areas there is most room for development?


1) The future seems highly perspective for eCommerce. As the Internet population grows every day, it would become the most important and the main kind (or type) of commerce.
It is very difficult to imagine that such famous giant ecommerce companies as eBay, Amazon and Google would become unpopular with times. Conversely, these companies are increasing the range of their services and products. Moreover, lots of interesting projects have to appear in the nearest future. Who knows, what services would be implemented during the next several years? The famous eCommerce web service "Kickstarter" is not only gaining more and more popularity with every day, but lets people to invest money into many other new interesting projects and ideas. It allows public to choose what they need and to allow developers to realise it.

Furthermore, eCommerce is replacing practicallly all usual types of commerce now. Who knows, may be in the future there such things as magazines and newspapers, paper advertisements would become extinct. Such technologies, as virtualization and augmented reality would create visual advertisements. Finally, there is a project nowadays, called Globooz. It is the world map which is devided into millions of square segments or clusters (about 500x500 metres). The Globooz company allows customer to buy any number of such clusters anywhere in the world (the cluster's price depends on the cluster location of course). Then the Globooz customer (the guy who has boight the cluster) becomes the promoter himself and offers the companies, markets, restaurants, services and so on (situated in the same location where his bought cluster is) to pay some money for advertising their goods and services on their (Globooz customer's) bought virtual clusters. Finally, the world interactive map occurs, which allows to browse easily practically everything. This new type of eCommerce may appear in the next several years.
2)
Positive affects:
Of course the main thing is the improvement of internet. And it's not just development, but really really fast development which implements "network" in our life.
Also the development of new technologies.
We need not to forget about customers desires, as the time goes and new technologies invented, they want to buy, sell something in easier way, not leaving their homes, flats, or wherever they live.
The companies which create new technologies and which compete each other trying to create most effective and most advanced technology.

Negetive affects:
Well, as the business "goes online", the "shop theves" go there too. Big problem is hackers, who hack sites(if it is trading goods), they want to steal your personal information etc. And... Banking. Where is good side, there's always "black side". Easy make business online, then do it in "oldway", but harder to protect it. When meet somebody like it was done earlyer, you could speak eye-to-eye, and the only way to steal information was eavesdropping. And that is true for many examples.

3) Firstly, still the Internet.
Social networks are great for this.
Ads in free applications for gadgets.
Virtual reality ads.
Some new projects, like Globooz, which is explained above.
Application stores like Steam and Mac App Store for more operating systems.

Ilya Belyavskiy
Evgeniy Boyko

Nov 30, 2011

Extra Task 1

Operations of the company that are mostly affected by eBusiness:
• Sales & Marketing
• Production


Sales & Marketing
We are sure, that it is the most affected company’s operation by eBusiness. Marketing in the web, for example, is the part of eCommerce. There are lots of ways to advertise product in the Internet, such services as Google AdWords, AmazonAssociates, Yahoo! Small Business makes this process much easier. Various forums and communities , fans and social networks are also very important in a company’s advertising project.
Having an online shop company can really increase the amount of potential customers. So they will sell lots of stuff and earn lots of money, and customers do not need to leave their homes, flats, they just need internet.
Because of people’s laziness, it seems much more likely to the customers to order something online with delivery.

Production
Everything depends a lot on what is produced. A web site or an application, for example, may be the product itself, which can be sold to customers, and at the same time it can be the way to sell something else. In various applications, various features can be added, such as advertisement bars and in-app purchase, which can also be a part of eBusiness. For example, an application may be free, but its most interesting additional features can be bought for money.

Ilya Belyavskiy
Evgeniy Boyko

Nov 6, 2011

Weekly Task 6

Task


1. What do you think about this concept? Do you think it will be successful or not? Why or why not?
2. How does the new strategy change Nokia's position in the markets?
3. Who are the main competitors of Nokia Microsoft partnership.
4. Do you think to invest in Nokia or not?



To tell the truth that is my favourite topic - gadgets and mobile devices, hardware&software. I am not against Nokia at all, I fell pity for its recent situation and looking forward to its Nokia Windows Phone 7 products.

1. I think that in Nokia's situation nowadays, partnership with Microsoft is a great solution for many problems. Nokia's products' quality is very good, that means that from the hardware point Nokia wins. On the other hand, everybody knows, that Nokia had problems with software - its mobile operating system - Symbian - is considered to be too old nowadays. This is the reason why the company lost developers and customers. Nokia tried something new, when created Nokia N9 with a MeeGo operating system, which looks attractive a lot. But it is also considered to be the dead one, because N9 is practically the only mobile device with the running MeeGo operating system on it.
Speaking about Microsoft: Windows Phone 7 is something new, comparing it to Apple iOS and Google Android operating systems. It looks modern, fresh and interesting.
However, Microsoft has one great problem: the companies like HTC and Samsung, which install Windows Phone 7 on their mobile phones, also install Google Andoid operating system on their devices as well. The companies are not interested in competing with their own product lines, that is why they mainly prefer Andoid. This is why Microsoft needed mobile phones producer, which is well known among customers and produces high-quality hardware. I think that it is a great success for Microsoft to find Nokia in such a difficult situation in which it is nowadays and to give a hand to the drowning company.
So, Nokia is a producer of products with a good quality, but without an interesting software, interface and so on, while Microsoft is a well-known company which produces software, operating systems, but has problems with marketing and hardware.
I think, that this in this occasion, collaboration between these two famous giants is a solution to a great number of problems.

Moreover, Microsoft has problems with marketing as well. Microsoft's shareholders were not satisfied by Steve Ballmer's results. By the way, he is considered to be Microsoft's main problem (sourse). This is another reason, why I consider the collaboration between Nokia and Microsoft successful.

By the way, Nokia is still the largest mobile phones (not smartphones) producer in the world.

That may also mean, that the number of Nokia's fans is great as well. And it is profitable for both companies to unite their fans: more developers. It would be much easier and effective to compete with the market leaders, Google and Apple, nowadays in both ways - in hardware and in software as well.

As for Microsoft's adCenter - I have never heard of it, though I often see headlines containing "AdWords" by Google and iAd by Apple. But I suppose it has to be a great alternative on Windows Phone 7 operating system.
Speaking about Bing - this is much more difficult situation. It is too unpopular nowadays, comparing it to Google, though using it as main search on Nokia WP7 gadgets would increase the number of Bing's users. It also seems nice, that Nokia maps would become the core of Microsoft's mapping services.

Though I am an Apple addict, I would never buy a Nokia+Symbian gadget or HTC/Samsung+WP7 device, but the way Nokia+WP7 seems very interesting for me.

2. I think, that this would stop Nokia's market position's degradation and will even increase it. Moreover, as I have already said Nokia's mobile phone sales are doing well and the company is leading there.
3. The main competitors with Nokia Microsoft alliance are:
  • Google Android (Motorola (recently bought by Google), HTC, Samsung, LG, Sony Ericsson, etc.)
  • Apple iOS
  • Samsung + Bada OS
  • Blackberry OS
  • Other manufacturers + Microsoft alliances (Dell, HTC, Samsung, etc) - competitors only for Nokia
4. I would prefer to do that, because this collaborations seems very perspective for me. Moreover, Nokia's stocks are very cheap nowadays, as the picture proves.

Ilya Belyavskiy

Oct 17, 2011

WEEKLY TASK 5

Good and Bad eCommerce Sites

The Famous 4th Street Cookie Company®

  1. Very attractive design
  2. Simplicity - only useful information
  3. Easy browsing by categories and catalogue
  4. Easy payment
  5. Shipping ability
  6. Customization

Oct 16, 2011

Weekly Task 4

Amazon
 
Amazon offers you a possibility to advertise on your web site a product from Amazon's store.
If a customer follows the advertisement and buys the advertised good on Amazon, you may get up to 15% of the good's value.
 
You can advertise an Amazon's good in three ways:
 
 
  • Site Stripe
  • The new "Site Stripe" feature allows you to create links directly from the Amazon.com site without having to visit Associates Central. It lets you build links to any page on Amazon and add products to your store.
     
     
  • Links & Banners
  • Link to a specific product on Amazon and show some information about that product. The Product Links tool lets you build customized Text Links, Text and Image links, and Image only links to Amazon products. 
     
  • Widgets
  • Amazon Widgets are interactive mini-applications that bring Amazon functionality to your website.

 
So, Amazon allows us to make an ad space for its products on our web site or blog using text and image banner types. This is good way for popular resources and blogs. However, an expensive product gives gives you much more income, than the cheaper one, but cheap products are bought more often.

Yahoo!


 

 
This company offers to customize your e-commerce business with the help of professional developers.
This includes:
  • New site development
  • Marketing services
  • Additional features/functionality
  • Creative design work
The service allows a merchant to create personallize an online store, from creating store and catalogue itself to payment operations, shipping, site statistics and marketing. Everything is made simple and clear for understanding.

Advantages:
  • Easy and simple to use
  • Reliable
  • Support
  • Marketing tools and discounts
  • Recovery system
  • Efficient
  • Low price / month
Disadvantages:
  • Fixed pricing
  • Customization with Store Editor. In order to customize the Store Editor templates, you will need to learn RTML or hire an RTML consultant.

Apple

 

 

 
It is much easier for a developer to distribute his products using Mac App Store.
It is a place, where a user can easily find an interesting or needed product.

 
This is really useful feature, because it is practically impossible to create a popular and successful application without distributing it using Mac App Store.

 
As for disadvantages, there is no beta/demo/trial software in this store. This makes it difficult for a customer to decide, does the application cost its value or not. There are restrictions in Mac App Store as well.

 
Ilya Belyavskiy
Evgeniy Boyko

Sep 29, 2011

Weekly Task 3

Castle Rock




About
Castle Rock is a famous russian music and merchandise shop, situated in Saint Petersburg.
It is also considered to be the oldest rock shop in this city.
Practically everyone, who listens to heavy and rock music, knows this shop and has been several times in it.
It sells:
T-Shirts & other clothes
bags
guitars
boots and shoes
tickets
rock souvenirs
audio disks
books
earrings and tunnels
and so on

Target Markets
Young people, music fans, piercers, unformal

Ad Text
ROCK - it's not just a simple word, describing music genre. It's a lifestyle,
behavior and, of course, stylish clothing and accessories.
In Castle Rock shop you will definitely find any rock merchandise you can imagine.

Key Words
rock
metal
gothic
merchandise
music
band
accesories
clothes
t-shirt
piercing
leather jacket
wristband
rings
hard rock
store
shop
buy

Budget
0,5$ for 1 click
10$/day

Ilya Belyavskiy
Evgeniy Boyko

Sep 26, 2011

FAIL!

Unfortunately, Weekly Task 3 wasn't done before the deadline, because we couldn't find out the task.
We apologize for such an unpleasant situation, but our work will be back to work soon!


Ilya Belyavskiy
Evgeniy Boyko